The Big Apple: “To be a success in business, be daring, be first, be different”

The Big Apple: “To be a success in business, be daring, be first, be different”: "“To be a success in business, be daring, be different” was credited to McDonald’s founder Ray Kroc (1902-1984) in a 1985 McDonald’s advertisement. “Be daring, be first, be different, be just” was credited to Anita Roddick (1942-2007), founder of The Body Shop, in 1999. "